Baidu PPC Advertising Account Opening Requirements
Baidu PPC Advertising Account Opening Requirements

Expanding your business into China with Baidu PPC is simpler than perceived; no physical presence or Chinese bank is required. The application entails certain documents like the business certificate translation and domain verification. Baidu account setup is quick, affordable, and support is available for assistance.

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Jimuyu – Baidu Website Builder
Jimuyu - Baidu Website Builder

Jimuyu (基木鱼), a user-friendly website-building tool operated by Baidu and comparable to platforms such as WordPress and Wix, empowers advertisers to create intelligent websites tailored to their specific needs, providing versatile solutions across diverse scenarios. Beyond catering to businesses with limited budgets, Jimuyu plays a pivotal role in ensuring the maintenance of standard page quality […]

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Baidu SEO Algorithms Index
Baidu SEO Algorithm

Baidu, often referred to as the “Google of China,” is the primary gateway to the digital world for millions of Chinese users. Behind its user-friendly exterior, Baidu employs complex algorithms for precise search results, making Baidu SEO knowledge crucial. However, due to the language barrier, the algorithms are a myth to marketers overseas. We have […]

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Baidu Search Advertising – Baidu PPC
Baidu PPC

Baidu, the largest Chinese language search engine globally, wields significant influence over Chinese internet users, providing them access to extensive wealth of information and serving as their primary gateway to the online world. Leveraging advanced technology and a profound comprehension of search trends in Chinese. Baidu maintains a commanding lead in China’s search engine market […]

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Use Baidu DMP – Guan Xing Pan To Target Your Audience
Baidu DMP

Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers a set of comprehensive commercialisation tools that covers every marketing scene and ensures that advertising content reaches the target […]

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Chinese Students Summer Holiday Expense Overview
Chinese Students Summer Holiday Expense

In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]

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Introduce 360 Search
360 search

360 Search – The 2nd largest Chinese search engine 360 Search is another Chinese search engine you must know besides Baidu! Although Baidu is still the largest local search engine in China, and it is the first option for most of the marketers when expanding their reach in China, Baidu only accounts for half of […]

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