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The lockdowns imposed during the COVID-19 pandemic triggered a remarkable surge in Chinese residents’ interest in outdoor sports. In fact, a survey found that in 2021, a staggering 84% of Chinese residents expressed a strong willingness to participate in outdoor sports. In 2022, the Chinese government took a significant step by issuing the Outdoor Sports […]
China’s consumer market is facing challenges and opportunities in the post-pandemic period. To stimulate economic growth, the government has introduced fresh initiatives to encourage spending, catalyzing notable transformations in consumer behaviour within the market. On a global scale, the Chinese market remains an unmatched source of opportunity for businesses. Recent data released by China’s National […]
Following the containment of the COVID-19 pandemic and the relaxation of international travel policies across diverse nations, the study abroad sector for Chinese students is experiencing a gradual resurgence. According to the “2023 Chinese Study Abroad White Paper,” published by EIC Education, the trend of Chinese students pursuing overseas education has demonstrated a consistent upward […]
Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers a set of comprehensive commercialisation tools that covers every marketing scene and ensures that advertising content reaches the target […]
Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]