Tencent Ads and Tencent Ecosystem
Tencent Ads

Tencent is a leading technology company in China, and it has many popular products, such as WeChat (Weixin), QQ, Tencent News, Tencent Music, Tencent Video, and Tencent Browser. Tencent Ecosystem With its extensive and diverse user base, Tencent is one of China’s most influential digital ecosystems. Its flagship products, WeChat (Weixin) and QQ have solidified […]

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Jinri Toutiao – Transforming Information Consumption
toutiao

Jinri Toutiao (Today’s Headlines), also known as Toutiao, is one of ByteDance’s flagship products. Since its inception in 2012, it has revolutionised how users consume information. With over 600 million registered users and a staggering 150 million daily active users spending an average of 80 minutes per day on the platform, Toutiao has solidified its […]

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Weibo Marketing in 2024: Essential Insights & Algorithms
Weibo

What is Weibo Weibo, a shortened term for microblogging in Chinese, stands as a cornerstone of social media in mainland China. Among the many platforms available, Sina Weibo shines as the most influential microblogging website, often likened to the Chinese counterpart of Twitter by international media outlets. It’s important to mention that in China when […]

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Bilibili: Unveiling the Gen Z Powerhouse
bilibili

What is Bilibili Bilibili, established on June 26, 2009, has emerged as a frontrunner among China’s online video-sharing and social media platforms. Over the past decade, it has evolved into a powerhouse known for its diverse content portfolio, spanning anime, manga, and user-generated videos. As of the third quarter of 2023, official data indicates a […]

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WeChat Mini Programs
WeChat Mini Programme

WeChat originally started as a messaging app but has evolved into a comprehensive social media platform and mobile payment application through continuous refinement and development. The WeChat Mini Program is an application that operates within WeChat without requiring a separate download. Users can easily access it by searching for or scanning a QR code on […]

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Zhihu – Chinese Q&A Platform
Chinese Q&A Platform —— Zhihu

Zhihu, the most popular Q&A platform in mainland China, was established on January 26, 2011, and is similar to the American platform Quora. Zhihu officially opened for registration in 2013 and achieved a user base of over 100 million in September 2017. As per Zhihu’s user data report, over the past decade, it has gathered […]

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Xiaohongshu Ads: Unleashing Success in the Chinese Market
Xiaohongshu Ads

Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]

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Xiaohongshu Content Creation
Xiaohongshu Content

What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]

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How Do Chinese Consumers Use Douyin
How Do Chinese Consumers Use Douyin

Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]

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Why Chinese Consumers Buy From Chinese Social Media

The User Behaviours Chinese consumers are known for their meticulous research habits when it comes to online purchases. They place great importance on brand credibility and are more inclined to trust brands that possess third-party accreditations such as CE, FCC, FCA, or CCC certificates. These certifications serve as a seal of approval, assuring consumers of […]

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