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What is Weibo Weibo, a shortened term for microblogging in Chinese, stands as a cornerstone of social media in mainland China. Among the many platforms available, Sina Weibo shines as the most influential microblogging website, often likened to the Chinese counterpart of Twitter by international media outlets. It’s important to mention that in China when […]
What is Bilibili Bilibili, established on June 26, 2009, has emerged as a frontrunner among China’s online video-sharing and social media platforms. Over the past decade, it has evolved into a powerhouse known for its diverse content portfolio, spanning anime, manga, and user-generated videos. As of the third quarter of 2023, official data indicates a […]
WeChat originally started as a messaging app but has evolved into a comprehensive social media platform and mobile payment application through continuous refinement and development. The WeChat Mini Program is an application that operates within WeChat without requiring a separate download. Users can easily access it by searching for or scanning a QR code on […]
Zhihu, the most popular Q&A platform in mainland China, was established on January 26, 2011, and is similar to the American platform Quora. Zhihu officially opened for registration in 2013 and achieved a user base of over 100 million in September 2017. As per Zhihu’s user data report, over the past decade, it has gathered […]
Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]
What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]
Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
The User Behaviours Chinese consumers are known for their meticulous research habits when it comes to online purchases. They place great importance on brand credibility and are more inclined to trust brands that possess third-party accreditations such as CE, FCC, FCA, or CCC certificates. These certifications serve as a seal of approval, assuring consumers of […]
In our last blog post ‘WeChat and Weixin‘, we have compared the differences between the two networks on WeChat and explained how important it is to get a WeChat account that covers the domestic network for your marketing project in China. Self-service is clearly not a valid option for the situation for the overseas market. […]
WeChat and Weixin If you target China, you must have heard of WeChat, the most popular Chinese social media platform. But, do you really know WeChat? WeChat is a mobile-based Chinese social media platform innovated by Tencent, one of the largest Internet service providers. Tencent is in counterpart with Baidu and Alibaba in the China […]