What is Ocean Engine? Ocean Engine (巨量引擎), developed by ByteDance, is a comprehensive digital marketing platform akin to Google Marketing Platform and Meta. It primarily serves advertisers aiming to expand their reach across the Bytedance ecosystem。 Ocean Engine boasts a wealth of advertising resources across ByteDance’s social platforms, including Douyin, Toutiao, and Xigua Video, enabling […]

Xiaohongshu is a potent platform for creating and sharing content, significantly influencing consumer behaviour and purchasing decisions in the age of social search. As of January 2024, 70% of Xiaohongshu’s monthly active users use the search function, and up to 42% of new users use the search function instead of just browsing on their first […]

Tencent is a leading technology company in China, and it has many popular products, such as WeChat (Weixin), QQ, Tencent News, Tencent Music, Tencent Video, and Tencent Browser. Tencent Ecosystem With its extensive and diverse user base, Tencent is one of China’s most influential digital ecosystems. Its flagship products, WeChat (Weixin) and QQ have solidified […]

Jinri Toutiao (Today’s Headlines), also known as Toutiao, is one of ByteDance’s flagship products. Since its inception in 2012, it has revolutionised how users consume information. With over 600 million registered users and a staggering 150 million daily active users spending an average of 80 minutes per day on the platform, Toutiao has solidified its […]

What is Weibo Weibo, a shortened term for microblogging in Chinese, stands as a cornerstone of social media in mainland China. Among the many platforms available, Sina Weibo shines as the most influential microblogging website, often likened to the Chinese counterpart of Twitter by international media outlets. It’s important to mention that in China when […]

WeChat originally started as a messaging app but has evolved into a comprehensive social media platform and mobile payment application through continuous refinement and development. The WeChat Mini Program is an application that operates within WeChat without requiring a separate download. Users can easily access it by searching for or scanning a QR code on […]

Zhihu, the most popular Q&A platform in mainland China, was established on January 26, 2011, and is similar to the American platform Quora. Zhihu officially opened for registration in 2013 and achieved a user base of over 100 million in September 2017. As per Zhihu’s user data report, over the past decade, it has gathered […]

Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]

What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]