Why Chinese Consumers Buy From Social Media Platforms

The User Behaviours Chinese consumers research a lot about the brand before buying online. They are more likely to trust a brand with third-party accreditation. For example, Chinese consumers are more likely to trust brands with CE, FCC, FCA or CCC certificates. Brands with these certifications reassure consumers about the quality of the products and […]

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WeChat Advertising

In our last blog post ‘WeChat and Weixin‘, we have compared the differences between the two networks on WeChat and explained how important it is to get a WeChat account that covers the domestic network for your marketing project in China. Self-service is clearly not a valid option for the situation for the overseas market. […]

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WeChat and Weixin

WeChat and Weixin If you target China, you must have heard of WeChat, the most popular Chinese social media platform. But, do you really know WeChat? WeChat is a mobile-based Chinese social media platform innovated by Tencent, one of the largest Internet service providers. Tencent is in counterpart with Baidu and Alibaba in the China […]

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