Exploring the latest insights from the Ministry of Culture and Tourism’s data centre reveals the consumer behaviour trends observed during the recent Chinese New Year holiday. Demotic Travel Throughout the 8-day Chinese New Year holiday period, 474 million domestic travellers were recorded, indicating a significant 34.3% increase compared to 2019 and a noteworthy 19.0% surge […]

Chinese New Year’s Eve marks the onset of the national holiday and stands as the most anticipated day of the year. Despite the distances that separate them, people make the journey back to their hometowns to reunite with their families. The day is brimming with excitement and anticipation, with many customary activities that Chinese people […]

Chunjie, or the Chinese New Year, stands as the most cherished and expansive celebration for Chinese communities, akin to Christmas in Western cultures. Signifying the commencement of the Lunar New Year, it marks the pinnacle of auspiciousness in the annual calendar. The date of the Chinese New Year fluctuates each year, adhering to the lunar […]

Christmas as a western festival is becoming increasingly popular in China in the last few decades, especially among the younger generations. It has become a fashionable and important festival for some young people in China. Many of our clients asked whether Christmas time should be an active period for marketing projects in China. So, we would […]

If you target China, do you know what language you have to use for marketing? They all speak Chinese, right? Chinese is, in fact, a collective way to refer to the languages spoken by the Han ethnic group, which is the biggest ethnic group. There are another 55 groups in China.  There are different dialects […]