Chinses New Year’s Eve is the first day of the national holiday, and the most yearned day in the entire year. Despite the distance apart, people would travel back to their hometown and reunite with their family. There are many things to be excited about on this special day. Here are some typical activities Chinese […]

Spring Festival (Chinese New Year ) is the most valued and extended holiday of the year for Chinese people, just like Christmas in the west. Chinese New Year marks the beginning of the Lunar New Year and the most auspicious time of the year. The date of the Chinese New Year changes every year because […]

Christmas as a western festival is becoming increasingly popular in China in the last few decades, especially among the younger generations. It has become a fashionable and important festival for some young people in China. Many of our clients asked whether Christmas time should be an active period for marketing projects in China. So, we would […]

If you target China, do you know what language you have to use for marketing? They all speak Chinese, right? Chinese is, in fact, a collective way to refer to the languages spoken by the Han ethnic group, which is the biggest ethnic group. There are another 55 groups in China.  There are different dialects […]