Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
Chinese New Year’s Eve marks the onset of the national holiday and stands as the most anticipated day of the year. Despite the distances that separate them, people make the journey back to their hometowns to reunite with their families. The day is brimming with excitement and anticipation, with many customary activities that Chinese people […]
Chunjie, or the Chinese New Year, stands as the most cherished and expansive celebration for Chinese communities, akin to Christmas in Western cultures. Signifying the commencement of the Lunar New Year, it marks the pinnacle of auspiciousness in the annual calendar. The date of the Chinese New Year fluctuates each year, adhering to the lunar […]
Christmas as a western festival is becoming increasingly popular in China in the last few decades, especially among the younger generations. It has become a fashionable and important festival for some young people in China. Many of our clients asked whether Christmas time should be an active period for marketing projects in China. So, we would […]
China is the world’s second largest economy, and the appetite of the market continued to grow in the last few years. It is projected China eCommerce market will reach 1.6 trillion U.S dollar in 2019. There is also a noticeable tendency that more and more Chinese consumers would buy directly from overseas eCommerce websites and […]
In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]
In our last blog post ‘WeChat and Weixin‘, we have compared the differences between the two networks on WeChat and explained how important it is to get a WeChat account that covers the domestic network for your marketing project in China. Self-service is clearly not a valid option for the situation for the overseas market. […]
360 Search – The 2nd largest Chinese search engine 360 Search is another Chinese search engine you must know besides Baidu! Although Baidu is still the largest local search engine in China, and it is the first option for most of the marketers when expanding their reach in China, Baidu only accounts for half of […]
WeChat and Weixin If you target China, you must have heard of WeChat, the most popular Chinese social media platform. But, do you really know WeChat? WeChat is a mobile-based Chinese social media platform innovated by Tencent, one of the largest Internet service providers. Tencent is in counterpart with Baidu and Alibaba in the China […]
If you target China, do you know what language you have to use for marketing? They all speak Chinese, right? Chinese is, in fact, a collective way to refer to the languages spoken by the Han ethnic group, which is the biggest ethnic group. There are another 55 groups in China. There are different dialects […]