Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]
Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers comprehensive commercialisation tools that cover every marketing scene and ensure that advertising content reaches the target audience efficiently and […]
The China 618 Shopping Festival is an annual promotional event initiated by JD.com, a leading e-commerce powerhouse in China, as a tribute to its founding day. Alongside the Singles’ Day(Double 11) shopping festival introduced by its prominent competitor, Taobao, the 618 Shopping Festival has evolved into one of the most highly anticipated promotions on Chinese […]
What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]
Short Video Platforms Are Thriving in China The rise of short video platforms such as Douyin in China is one of the most significant changes in the Chinese media landscape in recent years. Short videos are becoming increasingly popular among Chinese audiences. There are over 500 million daily active users on these platforms combined, and […]
Chinese New Year’s Eve marks the onset of the national holiday and stands as the most anticipated day of the year. Despite the distances that separate them, people make the journey back to their hometowns to reunite with their families. The day is brimming with excitement and anticipation, with many customary activities that Chinese people […]
Chunjie, or the Chinese New Year, stands as the most cherished and expansive celebration for Chinese communities, akin to Christmas in Western cultures. Signifying the commencement of the Lunar New Year, it marks the pinnacle of auspiciousness in the annual calendar. The date of the Chinese New Year fluctuates each year, adhering to the lunar […]
Christmas as a western festival is becoming increasingly popular in China in the last few decades, especially among the younger generations. It has become a fashionable and important festival for some young people in China. Many of our clients asked whether Christmas time should be an active period for marketing projects in China. So, we would […]
China is the world’s second largest economy, and the appetite of the market continued to grow in the last few years. It is projected China eCommerce market will reach 1.6 trillion U.S dollar in 2019. There is also a noticeable tendency that more and more Chinese consumers would buy directly from overseas eCommerce websites and […]
In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]