China’s Outdoor Sports Market
China Outdoor Sports

The lockdowns imposed during the COVID-19 pandemic triggered a remarkable surge in Chinese residents’ interest in outdoor sports.  In fact, a survey found that in 2021, a staggering 84% of Chinese residents expressed a strong willingness to participate in outdoor sports. In 2022, the Chinese government took a significant step by issuing the Outdoor Sports […]

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Post Pandemic China’s Consumer Landscape
Post Pandemic China's Consumer Landscape

China’s consumer market is facing challenges and opportunities in the post-pandemic period. To stimulate economic growth, the government has introduced fresh initiatives to encourage spending, catalyzing notable transformations in consumer behaviour within the market. On a global scale, the Chinese market remains an unmatched source of opportunity for businesses. Recent data released by China’s National […]

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Baidu Search Advertising – Baidu PPC
Baidu PPC

Baidu, the largest Chinese language search engine globally, wields significant influence over Chinese internet users, providing them access to extensive wealth of information and serving as their primary gateway to the online world. Leveraging advanced technology and a profound comprehension of search trends in Chinese. Baidu maintains a commanding lead in China’s search engine market […]

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Tap into the Chinese Education Market
Chinese education market

Following the containment of the COVID-19 pandemic and the relaxation of international travel policies across diverse nations, the study abroad sector for Chinese students is experiencing a gradual resurgence. According to the “2023 Chinese Study Abroad White Paper,” published by EIC Education, the trend of Chinese students pursuing overseas education has demonstrated a consistent upward […]

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Zhihu – Chinese Q&A Platform
Chinese Q&A Platform —— Zhihu

Zhihu, the most popular Q&A platform in mainland China, was established on January 26, 2011, and is similar to the American platform Quora. Zhihu officially opened for registration in 2013 and achieved a user base of over 100 million in September 2017. As per Zhihu’s user data report, over the past decade, it has gathered […]

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Xiaohongshu Ads: Unleashing Success in the Chinese Market
Xiaohongshu Ads

Kantar’s China Digital Advertising Market Research Report (2020) highlighted Xiaohongshu as the digital media platform with the most significant advertising value in the Chinese market, illustrating its strong appeal to consumers and the potential benefits brands can generate. Boasting a monthly active user base of more than 200 million, Xiaohongshu has demonstrated its effectiveness in […]

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Use Baidu DMP – Guan Xing Pan To Target Your Audience
Baidu DMP

Baidu, the largest Chinese-language search engine in the world, holds over 70% market share in China and boasts a staggering 600 million monthly active users. As a crucial platform for digital marketing in China, Baidu offers a set of comprehensive commercialisation tools that covers every marketing scene and ensures that advertising content reaches the target […]

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China’s 618 Mid-year Shopping Festival
China e-commerce

The 618 Shopping Festival is an annual promotional event initiated by, a leading e-commerce powerhouse in China, as a tribute to its founding day. Alongside the Singles’ Day(Double 11) shopping festival introduced by its prominent competitor, Taobao, the 618 Shopping Festival has evolved into one of the most highly anticipated promotions on Chinese e-commerce […]

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Content Creation on Xiaohongshu
Xiaohongshu Content

What is Xiaohongshu? Xiaohongshu, also known as the Little Red Book, is an innovative Chinese social media platform and e-commerce platform that allows users to share images, videos, and text posts about a range of themes, from product reviews to travel destinations and more. Seen as a cutting-edge way of connecting users, Xiaohongshu has also […]

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