Chinese New Year’s Eve

Chinses New Year’s Eve is the first day of the national holiday, and the most yearned day in the entire year. Despite the distance apart, people would travel back to their hometown and reunite with their family. There are many things to be excited about on this special day. Here are some typical activities Chinese […]

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Little Chinese New Year

Spring Festival (Chinese New Year ) is the most valued and extended holiday of the year for Chinese people, just like Christmas in the west. Chinese New Year marks the beginning of the Lunar New Year and the most auspicious time of the year. The date of the Chinese New Year changes every year because […]

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Christmas in China

Christmas as a western festival is becoming increasingly popular in China in the last few decades, especially among the younger generations. It has become a fashionable and important festival for some young people in China. Many of our clients asked whether Christmas time should be an active period for marketing projects in China. So, we would […]

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How to Optimise Your eCommerce Business for China

China is the world’s second largest economy, and the appetite of the market continued to grow in the last few years. It is projected China eCommerce market will reach 1.6 trillion U.S dollar in 2019. There is also a noticeable tendency that more and more Chinese consumers would buy directly from overseas eCommerce websites and […]

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Chinese Students Summer Holiday Expense Overview
Chinese Students Summer Holiday Expense

In China, most of the schools start the summer holiday at the end of June or early July every year, and students return at the end of August or beginning of September. The whole summer holiday will last for nearly two months. The expense occurring during the 2 months could account for 20% of annual […]

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Introduce 360 Search
360 search

360 Search – The 2nd largest Chinese search engine 360 Search is another Chinese search engine you must know besides Baidu! Although Baidu is still the largest local search engine in China, and it is the first option for most of the marketers when expanding their reach in China, Baidu only accounts for half of […]

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The Chinese Language

If you target China, do you know what language you have to use for marketing? They all speak Chinese, right? Chinese is, in fact, a collective way to refer to the languages spoken by the Han ethnic group, which is the biggest ethnic group. There are another 55 groups in China.  There are different dialects […]

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