The China Cinema Advertising Market
China cinema advertising is a great option for China offline advertising.
China reached 50,776 movie screens by the end of 2017, more than that in the US market and became the largest film market in terms of screen numbers.Box office revenue continued to grow in the last a few years, and it is projected to reach 10 billion U.S dollars by the year 2020.
And the number of audiences is getting close to TV audiences. Cinema market is becoming a more important offline channel for offline advertising in China.
The Chinese Cinema Audiences
There is an uptrend for Chinese consumers to spend more time and money on entertainments. The China cinema audiences are much younger according to market research.
The average age of Chinese cinema audiences is 24 years old. On average, they would visit the cinema once every 3 weeks. And there are more female audiences than male, around 59% of the audiences are female according to the market research conducted in 2017.
Over 86% of the audiences have a bachelor’s degree and 90% of the audiences are decision makers can decide what to purchase.
These audiences are the people who born in the 70s, 80s, 90s and 00s, with the most buying power. They are the demographic groups, most of the brands would want to target in China.
Besides the demographic benefits for China Cinema advertising, it is also a great way to expose the brands to the Chinese audiences. It offers a premium media showcase and with very little or none media avoidance. The isolated environment and big screens could make a much more effect impacts.
The Benefits of China Cinema Advertising
Chinese users are more curious and prudent, they want to know everything about the product before they buy, therefore, brand awareness is crucial. The big screen can provide the channel for the brands to impress and build the awareness much quicker than digital solutions online. As it is very difficult to grab the attention online, especially on the clutter looking Chinese websites.
China cinema advertising can offer good ROI as well.
It is always more expensive to cover the Tier 1 cities like Beijing and Shanghai. We recommend advertisers explore tier 2, tier 3 or even tier 4 cities to reduce the cost.
The benefit of targeting Tier 3 and Tier 4 cities in China
- Less competition
- Less cost
For example, if targeting a tier 2 city Qingdao with an estimated monthly total admission of 218,800 across 8 cinemas and 52 screens we work with. Provided that we advertise a 30 seconds video for a total of 28 days, it will cost roughly £110,000, and cost per view is about £0.50 with no media avoidance.
China Cinema Advertising Services
Our China Cinema Advertising Services
We work with our partners to bring offline cinema advertising opportunity to the international market, allowing our clients to reach the target audience offline on the big screen.
Our China cinema advertising service covers 28 regions in China, including 134 cities across 802 cinemas and in total 5694 cinema screens.
Interested in our China Cinema Advertising Services? Contact Us today to see how we can promote your brand on the big screen.